The How to Market and Promote Music internationally book series is an essential guide for indie musicians, managers, agents, attorneys, labels, or distributors looking to expand into overseas markets. Now more than ever, global borders have opened while countries stand willing to provide opportunity for all music industry professionals. However, tapping into music markets overseas is complex. The old, local way of thinking when promoting and marketing music is irrelevant. The world is huge, open up possibilities, and view the entire globe as a potential sales market. How to Market and Promote Music teaches about various music industry cultures and what makes them unique, breaks down tips on how to adapt marketing and promotional plans, sell records, gain radio play, book gigs, and best of all provides a working directory of industry contacts. Cut through the red tape and gatekeepers and go straight to the decision makers in A&R, label executives, distributors, attorneys, managers, agents, and festival scouts. Pick up the book series today and quickly learn how to expand into international markets.
Sweden has become a global music hotspot, booming with opportunity for music professionals. Expanding careers into the Viking land is no easy assignment, as Sweden’s music industry is a unique ecosystem. Navigating the ropes appropriately can lead to increased fans, new markets, endorsements, distribution, and gigs. If you’re an indie band, bigwig manager, or grizzled attorney, this book breaks down everything needed for the Swedish music market. You’ll learn about the Swedish music culture, trends, and industry differences, all while gaining contacts for the industry movers and shakers in publishing, labels, management, agents, and venues through the book's directory.
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Musically conquer Italy and you’ve conquered the world. Italy is a tourism mecca, attracting close to twenty five million visitors a year. Because Italy’s tourist travel from all corners of the world, expanding a music career into Italy means you’ve successfully penetrated the world map. Italy’s music industry is extremely unique, and traditional tactics used to promote, market, approach labels or radio simply don’t work in Italy. Want to expand a fan base rapidly? Solo musicians down to booking agents can learn to navigate the industry red tap and create a worldwide popularity explosion with this book.
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The Canada music scene is quickly carving out its niche into the global music marketplace. Often overlooked by musicians and industry professionals chasing the glitz of American music stardom, Canada has proved to supply a stringboard of opportunity for global expansion. Packed with successful venues, festivals, labels, and fans, Canada should be a “must have” location for all industry professionals. Learn the distinctive traits which make the Canadian music market successful, gain tips on how to expand and obtain industry contact information, all offered in this book.
Available December 1, 2010